A CHAIN OF ITALIAN RESTAURANTS SPECIALISING IN AUTHENTIC WOOD-FIRED PIZZA.
FALL IN LOVE
THE BRIEF
Create an enchanting and heartwarming campaign that encapsulates the romantic and inviting atmosphere at Very Italian Pizza, inviting customers to "Fall in Love" at the restaurant.
THE IDEA
A comical love story unfolds when two customers receive each other's pizzas due to a waiter's mix-up. The video showcases the diverse menu and restaurant atmosphere, capturing the essence of 'Fall in Love.' It employs a split-screen to tell two simultaneous stories.
THE PHOTOSHOOT
To accompany the campaign these captivating images can be strategically used across all marketing materials to strengthen the "Fall in Love" campaign's message, evoking the emotional connection between patrons and the restaurant's exceptional cuisine. Taking inspiration from "The Creation of Adam" by Michelangelo, representing the moment of divine connection, the photoshoot portrays the moment when two distinct and extraordinary flavours unite, creating a harmonious blend that leaves a lasting impression. It reinforces the "Fall in Love" theme by emphasizing the magic that happens when you discover and savor something truly special, much like falling in love with a delightful culinary experience.
