IFFR FEATURES A CURATED LINEUP OF HIGH-QUALITY FICTION AND DOCUMENTARY FEATURE FILMS, SHORT FILMS AND MEDIA ART, WITH A PARTICULAR FOCUS ON THE MOST RECENT WORKS BY TALENTED EMERGING FILMMAKERS
Connection
THE BRIEF
The teaser video should set the tone for the Short Film Marathon, giving the audience a glimpse of the cinematic journey they are about to embark on. It must encapsulate the program's vision and artistic diversity while being a unique work of moving images.
TARGET AUDIENCE
Primary Audience: Attendees of the Short Film Marathon who have already purchased tickets. The primary goal is to build anticipation and excitement among this audience.
Secondary Audience: Potential online viewers, including those visiting IFFR's website. The teaser could encourage these individuals to buy tickets for the Short Film Marathon by providing a taste of what the screening has to offer.
CREATIVE DIRECTION
The teaser should be visually captivating and artistically engaging, reflecting the diversity of the short film program.
Use dynamic editing, sound design, and visuals to evoke a sense of excitement and curiosity.
The teaser's pacing should mirror the rollercoaster of emotions and experiences that await the audience during the Short Film Marathon.
Use dynamic editing, sound design, and visuals to evoke a sense of excitement and curiosity.
The teaser's pacing should mirror the rollercoaster of emotions and experiences that await the audience during the Short Film Marathon.
THE IDEA
Logline: The intimate experience between the audience and the film.
The eyes represent the confusion and unsettledness when watching a new movie, the hands represent the intimate connection the viewer may feel after experiencing the film, and the dive into darkness is an act of a full surrender the viewer settles for.
The eyes represent the confusion and unsettledness when watching a new movie, the hands represent the intimate connection the viewer may feel after experiencing the film, and the dive into darkness is an act of a full surrender the viewer settles for.
