BEERWULF IS AN ONLINE BEER RETAILER PLATFORM SPECIALISING IN HOMEDRAFT AND SPECIALITY BEERS
Visual Assets | Videography| Visual storytelling
Bring the pub home!
Challenge
The primary goal of the promotional video was to generate excitement and anticipation among our target audience for the upcoming Summer & Sports campaign to create a buzz and engage the audience.
The primary goal of the promotional video was to generate excitement and anticipation among our target audience for the upcoming Summer & Sports campaign to create a buzz and engage the audience.
My Role
As an intern, I was responsible for shooting and editing the promotional video. I collaborated closely with the creative team to develop the concept, storyboard, and shot list. I also operated the camera, handled post-production tasks, such as editing, colour correcting and ensured the video's alignment with the campaign's message.
As an intern, I was responsible for shooting and editing the promotional video. I collaborated closely with the creative team to develop the concept, storyboard, and shot list. I also operated the camera, handled post-production tasks, such as editing, colour correcting and ensured the video's alignment with the campaign's message.
Concept
The idea was to embrace a vibrant and energetic theme for the promotional video, showcasing Beerwulf homedraft products in action. Our goal was to create a story of fun indoor summer and sports-related activities in a friendly atmosphere with light and summery colours, along with beer-related elements. We aimed to illustrate how our products could bring the experience of a pub or bar home, emphasising the convenience and quality of enjoying fresh beer without the need to go out.
The idea was to embrace a vibrant and energetic theme for the promotional video, showcasing Beerwulf homedraft products in action. Our goal was to create a story of fun indoor summer and sports-related activities in a friendly atmosphere with light and summery colours, along with beer-related elements. We aimed to illustrate how our products could bring the experience of a pub or bar home, emphasising the convenience and quality of enjoying fresh beer without the need to go out.
