HOUSE OF DENIM FOUNDATION IS A SUSTAINABLE DENIM INDEPENDENT NON-PROFIT ORGANIZATION LOCATED IN THE CENTER OF AMSTERDAM.
DENIM AS A FAMILY
THE BRIEF
Create a 1-minute reel for Instagram showcasing the environment of the community including personal stories, and the process of jean making.
REEL PURPOSE
The Reel would be used on the social accounts of the House of Denim Foundation. Showcasing the people behind House of Denim. Giving the viewers a glimpse of the jean-making journey, embarking on process and personal stories.
TARGET AUDIENCE
For online viewers who want to find out more about the community, the reel should encourage and lead individuals to visit the Denim factory and get acquainted with the friendly environment.
CREATIVE SOLUTION
A video documentary that includes stories of the people working/studying at The House of Denim, B-roll footage of the process of creating jeans, and highlighting the family environment of the community.
ANALOGUE PHOTOGRAPHY+
While analogue photography is not included in the video, its mention will pique viewers' curiosity and encourage them to explore further, strengthening the allure of the House of Denim community. The inclusion of analogue photography, although not featured in the video, serves as a tantalizing glimpse into the unique aspects of the House of Denim.
Shot on Olympus om20 with Kodak Portra400.
